Many businesses with large customer bases, particularly subscriber-based businesses like telecommunications companies, cable television companies, monitor their churn numbers very closely. A voluntary churn is a conscious choice to stop using your service in favour of either a competitor, or of no longer consuming that service. In our case, the viewer or subscriber decided he no longer needs cable television as he does not watch it enough.
Thus, J4 Group and our member company MFP Systems will help you find out the reasons behind people churning and suggest solutions. For example, there is a method by which you employ certain software or a specialist to study and analyse the behaviour of customers towards your cable TV. That way you will be able to find out what disinterested them, made choose not to subscribe or watch your cable TV anymore, and eventually find better ways to manage and advertise it so you’d be back on the charts in no time.